What we do

Content marketing

People need information. They need facts, advice and, sometimes, reassurance that they’re making the right decision. They also need to be inspired, amused and delighted. Not necessarily all at the same time. You can meet those needs through insightful, engaging, relevant content that illuminates issues, answers questions or provides a spot of light entertainment.

When we talk about content, we’re referring to a growing range of formats, from blogs, articles and guides to videos, podcasts, GIFs, SlideShares, quizzes…we could go on. The creative opportunities are (almost) endless, but finding the time and skills to produce all of this clever, useful content can be tricky, especially when it isn’t your area of expertise. Luckily, it’s ours.

We can help you with:

  • Content strategy workshops to clarify your brand, your goals and messages
  • Tone of voice workshops to develop a strong voice for all your communications
  • Customer needs analysis
  • Strategy development
  • Creating customer personas
  • Producing tailored content calendar plans
  • Day-to-day management of your content marketing plan
  • Copywriting, from long form for guides and blogs, to short, snappy copy for quizzes and social media
  • Illustration and design
  • Video and podcast production
  • Magazine, brochure and poster production (print and digital)
  • Training to help your team manage activity in-house
  • Content delivery and amplification through paid, owned and earned channels
  • Tracking and reporting
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Employee & change communications

Employee engagement isn’t just a ‘nice to have’. It also has a tangible effect on your bottom line. Did you know that 78% of engaged employees would recommend their company’s products or services, compared to only 13% of disengaged workers?

As with any communications activity, doing it properly requires commitment in terms of time and resources. That’s where we can help, either helping to get things up and running or by adding a creative spark and expert manpower to deliver an existing strategy. There’s one very simple route to employee engagement: communication. Your team needs to understand the company’s values and goals, and how they fit in that big picture. They need to be kept in the loop and given a right to reply. They need to feel that they are valued and their views matter.

We can help you with:

  • Strategy development
  • Creation and management of your annual employee communications calendar
  • Internal marketing campaigns including content production
  • Creation of employee magazines and newsletters (print and digital)
  • Creation and management of employee surveys and audits
  • Leadership and change communications
  • Training to help your team to manage activity in-house
  • Tracking and reporting
  • Short-term secondments of one of our associate consultants to assist with strategy implementation, if appropriate
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Employer branding

The challenge of finding the right employees is similar to finding the right customers. In both cases you have to communicate your brand values, personality and expertise to show why you’re worthy of their time and attention.

The modern candidate is knowledgeable, savvy and looking for the right opportunity in an environment that supports their personal goals and ambitions. They’re discerning and will actively seek information that supports their career changes and choices. Employer branding is a powerful way to demonstrate why and how you can provide those opportunities. The right content can highlight your company culture, leverage employee engagement and create a positive impression among both active and passive candidates.

If you’re new to employer branding, then we can show you how to make the most of this direct and effective channel. If you’re already sold on the power of content for recruitment then we can help to evolve your strategy and produce material that brings candidates through the door.

We can help you with:

  • Strategy development
  • Creating candidate personas
  • Content production – copywriting, videos, podcasts, illustration and design
  • Content distribution and amplification
  • Training to help your team to manage activity in-house
  • Tracking and reporting
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Editorial

It’s fair to say that our writers are word geeks. They’re gaga for grammar and passionate (some may say pedantic) about punctuation. They understand how to craft copy that captures attention and tells a story while staying on brand and on brief. Trained in journalistic techniques, they know how to get to the heart of your vision and deliver copy that meets your objectives.

From feature articles to blogs, and social media posts to advertising headlines, our copywriters will bring your editorial requirements to life. We can also advise on the most effective editorial strategy, so if you’re unsure of the right approach then we can help with identifying the best course of action, alongside producing and managing comprehensive editorial calendars to achieve your goals.

We can help you with:

  • Editorial strategy
  • Developing editorial calendars
  • Long form and short form copywriting
  • SEO optimised copy for your website or blog
  • Copy proofing and subediting
  • Tone of voice consultancy and development
  • Managing and producing employee and customer publications
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Social media

Social media. Two small words that have come to mean so much in the world of business. Your stakeholders – from customers and clients to your employees – are out there talking, liking, linking and sharing.  You can choose to be a bystander, or you can get involved and start shaping those conversations.

Social media activity is about far more than marketing. It’s about making connections, having discussions, delivering a service, gathering feedback and showing your brand personality. We bet that sounds good. But does it also sound time consuming? Getting it right with social takes time and resources. It’s about consistency, visibility and being quick off the mark. It’s also about analysing the results of that activity and adapting accordingly. Outsource your social media management to us and we’ll do the hard work for you.

We can help you with:

  • Creating a tailored social media strategy
  • Planning your social media schedule
  • Finding your company ‘voice’
  • Developing your ‘rules of engagement’ so your team knows how to act and respond online
  • Running social media campaigns including writing and scheduling posts and engaging with customers and influencers
  • Training to help your team to manage activity in-house
  • Tracking and reporting 
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Design

Design and copy are the yin and yang of effective content, working together to enhance your messages and attract the right attention. That’s why we believe design should be at the heart of any content strategy, no matter the audience.

From print to digital, or a combination of the two, we’ll bring your content to life and provide expert consultancy on the latest visual trends that will help you be heard in a noisy world. It all starts with the brief: the more we know about your objectives, the better we can achieve your vision. We’ll ask plenty of questions to make sure we understand what you’re trying to achieve, and we welcome constructive input along the way.

Some clients come to us with a clear design ethos, but we can also help if you need a hand developing your visual identity. We’ll take time to assess your goals and develop the right design strategy. From comprehensive, multi-channel campaigns to smaller projects, our design studio will inject energy and creativity into your content, with a focus on delivering your messages and engaging your audience.

We can help you with:

  • Visual strategy
  • Campaign design
  • Magazines, brochures, posters
  • Infographics
  • Persona creation
  • Newsletters
  • Blog images
  • Memes
  • Logos
  • Animated gifs
  • Storyboarding
  • Video animations
  • Video production
  • Website design
  • App design
  • Presentations
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Need help in-house?

We also do short-term secondments, contact us for more information.

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