Webinar: Why telling stories should be at the heart of your marketing efforts

Humans love a good story. We enjoy being taken on a ride, and being able to experience a diverse range of scenarios, emotions and dilemmas without having to leave the comfort of our own homes. But, while storytelling is a favourite means of recreation for billions of people, it’s also something that can – and most certainly should – be incorporated into your business marketing content.

Research has found that the average consumer processes 100,500 digital words daily, which is pretty amazing when you consider the average novel contains around 75,000 words. The key to ensuring your message stands out is to make everything you produce interesting, informative, and valuable. To achieve those goals, storytelling is very often the most effective route.

BY THE END OF THE WEBINAR YOU WILL UNDERSTAND:

  • The importance of storytelling in marketing
  • How best to structure your messages
  • What channels you should be using to get everything you produce seen by your target audience.

DATE AND TIME

25th April, 1-2pm (GMT)

YOUR HOST

Joseph Phelan, Editor at Southerly

Joe is a creative writer and editor who holds not one but two journalism degrees, so he knows a thing or two about penning a story. He’s covered a wide range of topics from football to renewable energy, the history of Buckingham Palace to tips on saving for a house. Arsenal legend Ian Wright also once cooked him a pizza, despite Joe being an avid Tottenham fan.

Already registered? You can watch the webinar here on 25th April, 1pm (bookmark the link!)

Storytelling and marketing

Register to attend the webinar