Whether you’re a start-up or a seasoned business, one thing is for certain: you’re only as good as your content strategy. After all, everything that can be categorised as content – from the words on your website to your last Twitter update – is marketing your products or services in some shape or form, making it an important aspect of your business. Even recent research from the Content Marketing Institute discovered that 92 per cent of marketers view content as an actual business asset, that can add value to a company over time.
But the same study also found that less than half (46 per cent) of those surveyed had a documented strategy to manage all that potential marketing gold in the first place.
As content creators, we know a thing or two about making great stuff, but also understand the necessity of developing a plan and strategy. That way, content can always reap benefits for our clients.
So, if you’re determined to use content effectively to grow your business or brand in 2018, our webinar will show you how to get started with a content plan.
BY THE END OF THE WEBINAR YOU’LL LEARN:
- What is a content strategy and why you absolutely need one
- Tried and tested content formats
- Must-have metrics for monitoring your success
- The importance of SEO
- How to structure your content plan
Matilda Egere-Cooper, Creative Content Lead at Southerly Communications
Matilda is an award-winning expert in creative digital content and editorial. Over the last 15 years, she’s worked for some of the world’s most renowned media organisations, including The Independent, Reuters, CNN and Time Out London.
Watch the webinar below: