There are few businesses and organisations who haven’t experienced the benefits of content creation – for attracting audiences, developing a brand, increasing sales and standing out in the busy and ever-evolving internet. A Content Marketing Institute study in 2017 even found that 85% of B2B marketers attributed their increased success to content creation.
Meanwhile, the growth of platforms and channels has provided more opportunities for businesses to create content that can meet appetite of internet users, who now expect content in the context of their livelihoods – otherwise known as The Internet of Things. Think Siri, Alexa and other data-dependent devices and appliances that have been designed to respond to our requests by providing us with – you guessed it – content. So it’s fair to say that in 2018, there will be a need for a larger volume of blogs, videos, how-tos, infographics and guides – simply any type of content that’s high-quality, useful and demonstrates expertise.
Now, that can seem like a big ask if creating content isn’t in your job spec. But by making it a team effort with an agency or staff, you’ll have assets that will prove to be valuable to your business. If you’re new to content creation or you’re a content creator but want to learn more, our next webinar will walk you through best practice examples of the content we create at Southerly.
BY THE END OF THE WEBINAR YOU’LL LEARN:
- Why content is more important than ever before
- Content creation challenges
- Content planning and researching ideas
- How to approach a new piece of content
- Tips and best practice examples
Matilda Egere-Cooper, Creative Content Lead at Southerly
Matilda is an award-winning expert in creative digital content, SEO and editorial. Over the last 15 years, she’s worked for some of the world’s most renowned media organisations, including The Independent, Reuters, CNN and Time Out London.
Our Content Creation for Beginners webinar goes live on 27 June. Register now to receive the recording via email.