Content MarketingWebinar

Free webinar: Content creation for beginners

Webinar: content creation for beginners

There are few businesses that haven’t experienced the benefits of content creation ­– for attracting audiences, developing a brand, increasing sales, and standing out against competitors. A 2017 Content Marketing Institute study even found that 85% of B2B marketers attribute their increased success to content creation.

Meanwhile, the growth of platforms and channels has put even more pressure on those creating the content. And it’s fair to say that in 2018, there’ll be a greater need for blogs, videos, how-tos, infographics and guides ­– any type of content that’s high-quality, useful and demonstrates expertise.

Now, that can seem like a big ask if creating content isn’t in your job spec. But by making it a team effort with an agency or colleagues, you’ll have assets that will prove invaluable to your business. If you’re new to content creation or you’re a content creator but want to learn more, our free webinar is designed for you.


  • Why content is more important now than ever before
  • Content formats: What’s right for your audience and message?
  • How to write: From headlines and structure to SEO and CTAs
  • The importance of sharing and distribution on social media.

We’ll even give you a handy checklist to help your content fly!


Matilda Egere-Cooper, Creative Content Lead, Southerly

Matilda is an award-winning expert in creative digital content, SEO and editorial. Over the last 15 years, she’s worked for some of the world’s most renowned media organisations, including The Independent, Reuters, CNN and Time Out London.

Shelley Hoppe, CEO and Founder, Southerly

Shelley has worked in-house in various marketing, internal and corporate communications roles for several large and well-known corporations, until moving into an agency as a consultant. She set up Southerly in 2009.

Jess Pike, Head of Content, Southerly

An editor and strategist with a passion for producing high-quality content for B2B and B2C audiences, Jess has developed and implemented content strategies for clients, launched, managed and edited magazines, and been shortlisted for a journalism award.

Register to watch our free webinar below

*Compulsory field

For more content tips, watch our webinar ‘How to plan content and get results’

For more insights on content marketing, check out our free resources.

About Southerly

We are a creative content agency. We are storytellers.


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