Content creation for beginners
There are few businesses that haven’t experienced the benefits of content creation – for attracting audiences, developing a brand, increasing sales, and standing out against competitors. A 2017 Content Marketing Institute study even found that 85% of B2B marketers attribute their increased success to content creation.
Meanwhile, the growth of platforms and channels has put even more pressure on those creating the content. And it’s fair to say that in 2018, there’ll be a greater need for blogs, videos, how-tos, infographics and guides – any type of content that’s high-quality, useful and demonstrates expertise.
Now, that can seem like a big ask if creating content isn’t in your job spec. But by making it a team effort with an agency or colleagues, you’ll have assets that will prove invaluable to your business. If you’re new to content creation or you’re a content creator but want to learn more, our free webinar is designed for you.
By the end of the webinar you’ll learn:
- Why content is more important now than ever before
- Content formats: What’s right for your audience and message?
- How to write: From headlines and structure to SEO and CTAs
- The importance of sharing and distribution on social media.