As I embarked on my final five-month summer as a student, I thought “what better way to spend it at creative content agency Southerly?” If you were once a student, then you’ll remember the ridiculous chunk of time we are given once all exams are finished. Making the most of the time off can be hard when Netflix has thousands of box-sets to binge through. What most students tend to forget is that they will never get this time back, so now is the time to venture out and get relevant work experience.
Degrees are not as valued as they once were so spending time working in this sector is a useful way to get ahead
As I hope to start my career within the creative industry, a simple CV just won’t cut it; building up a portfolio of some sort is fundamental. Degrees are not as valued as they once were so spending time working in this sector is a useful way to get ahead. That’s why I agreed to give Southerly six weeks of my life, and it’s safe to say they were six weeks well spent.
Making study choices
My studies in film and media at the University of Leicester have shown me that it is a very broad industry; from writing blogs, such as this one, to editing a 30-minute video sequence.
My love for media first spiralled from being a film fanatic at a very young age. I am, in fact, the daughter of a ‘home cinema enthusiast’, as he likes to call himself. Having a cinema in substitution of a front room leaves no room for normal television engagement. Almost everything I watched was projected, so of course I became obsessed with the escapism factor of films.
Studying media at A-Level heightened my interest in the logistics of filmmaking. The experience of making my first film shifted my love for watching into a desire to create. It made me very aware of how in-depth the pre-production process is and, even more so, how time consuming post-production can be.
Photography is another hobby of mine and, of course, this helps when I film as I have an eye for particular things, which enhances my composition of frames. Creativity as a whole is an area I have explored from as little as two, my walls would know. My brain works kinetically, and always has, which is another reason why I chose my degree due to the practicalities.
Summer with Southerly
From my short time at Southerly I can see how effective content marketing is in engaging audiences and video is an integral part of this, with 50% of executives looking for more information after seeing a product/service in a video. Visuals are becoming more and more popular, and my time at Southerly has given me the chance to see how my passion for film making can applied in a marketing context.
Visuals are becoming more and more popular, and my time at Southerly has given me the chance to see how my passion for film making can applied in a marketing context
My first project at Southerly was to re-create the looped visual on the agency’s homepage. As filming and editing is a passion of mine, I was more than happy to be told I would be in charge of this. After days of researching the preferred style of the video, we decided that shots of the team with infusions of settings would give a fresh new look to the site.
Battersea Park is rather close to the office so this was a key location to include. This shoot enabled me to capture some amazing staff interaction, as well as an extended lunch on the hottest day of the year. Being a perfectionist is a blessing and a curse; I couldn’t rest until it was perfect, as I knew this video would be featured on the Southerly website for some time to come.
I also had the pleasure of shadowing Southerly’s wonderful account manager Charlotte who gave me an insight into how the agency manages projects. Toward the end of my jam-packed six weeks, I was given some client work in the form of piecing together video footage Southerly had been working on with one of its biggest clients, which was a great opportunity to put all of my skills into practice.
My time at Southerly has been thoroughly enjoyable. Every day has been filled with good vibes and a positive energy, which is one of the reasons why I love this company. Though the team is completely professional in all they do and the relaxed environment made the whole experience less daunting. Being able to walk into a new setting and feel completely comfortable among new faces is quite rare. I have truly had a great six weeks and would recommend interning to anyone who wants to boost their academic knowledge with real life practice.
Being able to walk into a new setting and feel completely comfortable among new faces is quite rare
In the future, I plan to work within a production company, whether it be big or small. My love for both filming and editing may complicate my life choices as ultimately I need choose one. Saying this, there are many freelance opportunities that will allow me to do both.