Content Marketingemployee engagementrecruitment marketing

Southerly: Our year of creative content marketing

By December 17, 2015 No Comments

They say time flies when you’re having fun. If 2015 was anything to go by, Southerly’s been on a rollercoaster for the past 12 months. And to be fair that isn’t too far from the truth. I know it’s a bit of a cliché to say you’ve had a bumper year when you’re rounding things up in December, but I honestly can’t downplay this. It’s been mad in all ways that are good.

Thank you to everyone that has been with us on our journey; it’s down to you that we are where we are.

We’ve welcomed three new clients, had two award successes, started a brand new series of recruitment marketing workshops, got recommended by our clients to The Drum’s Recommended Agencies Register, renewed and expanded existing campaigns with new ideas that really took off over 2015, launched a wealth of brand new video content for several of our clients, welcomed two new, fantastic people to the Southerly family, launched a new website and started our monthly perk of free massages for our guys. That last one is particularly popular in our office.

Our timeline for 2015

Southerly timeline 2015

Highlights from the blog

It’s been a transformative year in creative content marketing too, as we reported this week, and our blog has been there every step of the way. Here are some highlights:

In January, recruitment content marketing was all the buzz around HR-town. We took a look at Glassdoor, how companies can use it, and how to leverage their employees as employer brand ambassadors.

February saw a round-up of developments and trends in design, including a look at infographics for B2B marketers, the resurgence of print in a digitised world and the importance of getting your font right.

In March we went into some of the finer details of winning content strategies, including how to nail your tone of voice, the dos and don’ts of internal newsletters, how a podcast can be an innovative way of repurposing content and why the threat of ‘content blindness’ is just a salesman’s cop-out.

April saw the start of our drive to raise money for autism awareness, read Kay’s story here. This was also the month we were highly commended at the UK Blog Awards. We assuaged marketing fears over ‘Mobilegeddon’ and looked at how positive employee engagement can impact an organisation’s bottom line.

In May we learnt how to use Instagram for recruitment marketing, what recruiters can do to optimise the impact of sites like Glassdoor and why the idea of evergreen content can be just as effective as timely, topical stuff.

Things got rather emotional in June. We looked at how social media has impacted not just the way we think, but also the way we live our lives, and how we’re perhaps too hasty to instigate ‘trial by Twitter’. We also looked at how emotion is intrinsically tied to brand strategy.

July was a time for big thinking. We asked whether content really is still king, looked at the use of webjamming to bring together the furthest echelons of a company, and why the idea that you can change the world as a basis for content planning.

In August, Glassdoor guest-blogged for us with tips on recruiting for those hard-to-fill positions, we wrote about how to design an employee engagement strategy for the broad demographic of Millennials and how to use podcasts in recruitment. On the content front our new Senior Content Strategist Tor detailed the perfect recipe for getting shares and we also looked at what the famed Alphabet / Google restructure means for search marketing.

September saw us look into the future of creative content with a consideration of how programmatic technologies could shape our strategies, why recruitment marketing will increasingly focus on the ‘candidate experience’, and following attending The Drum’s Do-It Day, how marketing could be the future superpower.

October was particularly exciting as, no sooner had we celebrated our sixth birthday, then I was extremely honoured to win Best Growth SME in London and the South at Forward Ladies’ Women in Business Awards 2015. This was also the month it became tellingly clear that modern digital marketing is considered more trustworthy than television advertising or even print marketing. We discussed the potentially huge opportunity for content marketing in the ad-blocking tendencies of online audiences and the real price of poor employee engagement.

In November, the FT published an article from the ad industry that was…slightly combative, shall we say. I felt very strongly about the topic in question so I wrote a response in support of content marketing. We also launched our quiz to self-assess your content marketing; here we explain the results and offer advice. We dissected the industry buzzwords of ‘Employer Brand’ and the ‘Simplicity Index’, and how to encourage valuable user generated content.

And finally to December – this month we revealed what we learnt from the first of many recruitment marketing workshops, looked at Mercedes-Benz’s innovative recruitment drive and generally looked forward to 2016.

Which just leaves us to say thank you for being with us and choosing Southerly as your first port-of-call for all things creative content, social media, recruitment marketing and employee engagement.

I know it’s also a bit of a cliché to say that next year is going to be even bigger and even better. But honestly, I can’t downplay that either. It is.

Merry Christmas from all of us at Southerly, we’ll see you in 2016!

About Southerly

We are a creative content agency. We are storytellers.


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