employee engagementrecruitment marketing

Guide: The seven steps to successful recruitment marketing

By April 25, 2018 No Comments
Seven steps to successful recruitment marketing

Are you struggling to meet your recruitment targets? According to Stephen Isherwood, Chief Executive of the Association of Graduate Recruiters (AGR), ‘difficulties in attracting the right talent with the right mix of skills in the right location are on the increase. Not since 2008 has the problem been so pronounced’. And this is more than a statement designed to generate headlines; there’s plenty of research to back it up.

Research published in December 2017 by Impartner found that nine out of 10 hiring managers found it difficult to recruit direct sales professionals, with over half (57%) admitting that hiring has become more difficult in the last 18 months.

Similarly, a study by the Open University released in early 2018 found that seven in 10 (69%) businesses believe they will struggle to hire people with the right skills over the coming year, while three out of four employers (75%) say recruitment processes take far longer than initially anticipated.

According to the Open University’s study, the skills gap is currently costing UK businesses more than £2 billion a year. This sum includes money spent on higher salaries, recruitment costs and temporary staffing.

Can content help?

Many companies are facing difficulties when it comes to hiring new employees, but by using recruitment content marketing effectively, your recruitment strategy could be greatly enhanced.

In the past, we’ve shared how recruitment marketing can find top talent – and we’ve also seen success in helping clients, such as Shell, to use content to attract jobseekers.

Furthermore, the recent SmashFly Recruitment Marketing Report Card survey found that while Fortune 500 companies were adopting better recruitment practices, they needed to improve their content marketing, such publishing content on their social channels, to nurture and develop leads. That just goes to show that content is becoming increasingly significant in the area of recruitment.

 Download our free guide to learn how to find the right people at the right time, and get the recruitment results you’re looking for.

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