Content MarketingHow-TosSEO strategy

SEO: friend, not foe (a beginner’s guide) 

SEO: Friend, not foe

Last month, my brilliant predecessor Jonathan Bright hosted a webinar based on a blog post he wrote back in June. It’s a great read. In it, he looks at some of the current trends that are inspiring quality SEO strategies – such as personalisation and mobile-first. The conclusion is that, when all is said and done, your content should really be all about the user and the customer. Nothing more, nothing less. Cramming keywords into the metadata and desperately seeking backlinks for Google’s sake won’t cut it anymore – and to be fair, hasn’t for some time.

Our friends over at WeConnect International liked Jonathan’s blog so much that they asked him to expand on it further in a webinar (which you can check out below). Although it explores the principles of SEO in today’s internet minefield, it’s easily applicable to whatever the internet of 2018 might bring. Like, THE ROBOTS.

We can safely speculate that AI will fully embed itself in the mainstream, with the steady rise of chatbots. Then there’s Alexa, which is already steaming ahead of challengers like Siri, Google Assistant and Microsoft’s recently-updated “Cortana” (yeah, we hadn’t heard of it either). The digital revolution will certainly present new content demands and approaches to search, which is why it’s important to get reacquainted with the basics of SEO ahead of the new year. It might simply re-affirm what you already know, but if your knowledge is absolute zilch, then you’ve come to the right place.

The webinar covers:

  • Why SEO exists
  • How to create SEO-optimised content
  • The power of the business blog
  • Why your website and content should be mobile-friendly
  • Machine learning and SEO
  • The importance of social media
  • Frequently asked questions

We’re planning on delivering more webinars in the future, so if there are any topics you’d like us to cover, drop us a line, or send me a tweet (I’ll reply, promise!).

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