Shell approached us to help them solve a problem. Although they are a desirable employer across many job roles, their recruitment process was letting them down. It was complicated and the fantastic employer branding wasn’t shining through. They realised how essential it was to create a candidate experience that reflected their values.
Working together, we implemented a bespoke solution. The new process provides a completely novel, smartphone-friendly, end-to-end candidate assessment process. The experience allows candidates to get an understanding of Shell’s culture, even before they have accepted an offer. Shell’s new best-in-class candidate experience now humanises the brand, and keeps candidates engaged both during and after the application process.
- Recruitment process times were reduced from up to 240 to 20 days
- Application form completion time was cut from 35 to 5 minutes
- Predictive text/drop-down menus cut application completion time by 20%
- Overall candidate satisfaction score increased to 3.3/5, versus 2.8/5 in 2016
- A candidate said, “I had insight of what Shell is, the values, culture, and how vibrant workers are”
- A recruiter said, “Giving candidates a verbal offer on the same day as their final assessment is rewarding and makes candidates feel very appreciated. Nobody else is doing this yet”
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We’ll create your candidate experience
Recruitment marketing and talent acquisition these days hinges on outstanding and seamless candidate experiences. Get in touch with us today and see how we can help create yours.