We were tasked by a government agency to create a series of cyber-crime-based behaviour-change campaigns, that aim to raise awareness of spear phishing and prompt better security-conscious behaviours amongst employees of various national organisations and institutions. As the audiences are wide and diverse, the campaigns we produced leveraged a variety of different content types, based around our central concept and key message – “Don’t take the bait”.
What we delivered
- A downloadable guide, supporting e-learning on the key issues associated with spear phishing and promoting better security-conscious behaviour
- A series of posters that sought to prompt more security-conscious behaviour with employees
- A video animation entitled: “Spear phishing: Don’t take the bait”
- An interactive quiz to test employee awareness levels