The brief

We were tasked by a government agency to create a series of cyber-crime-based behaviour-change campaigns, that aim to raise awareness of spear phishing and prompt better security-conscious behaviours amongst employees of various national organisations and institutions. As the audiences are wide and diverse, the campaigns we produced leveraged a variety of different content types, based around our central concept and key message – “Don’t take the bait”.

What we delivered

  • A downloadable guide, supporting e-learning on the key issues associated with spear phishing and promoting better security-conscious behaviour
  • A series of posters that sought to prompt more security-conscious behaviour with employees
  • A video animation entitled: “Spear phishing: Don’t take the bait”
  • An interactive quiz to test employee awareness levels

Check our quiz

Can we help with your change coms campaign?

Change communications like this behaviour change campaign can require a delicate touch, contact us today to find out how we can help you.