recruitment marketing

Meme: The value of the employer brand

By April 4, 2016 No Comments

Our meme today¬†gives a little insight into what the ‘employer brand‘ means to job seekers, and the kind of value they attach to it. From LinkedIn’s “Winning Talent Research” report which outlines the true costs of ignoring the employer brand to companies in the US, and which we will explore a little more in depth in tomorrow’s blog, it states:

“Companies with most (3 in 5) of the qualities encompassing a positive employer brand can attract 41% of full-time US workers without any pay increase. This rises to 46% if they have all 5 – job security, more professional development opportunities, the opportunity to work on a better team, an organisation with the same values as you and an organisation that is talked about positively by present or past employees.”

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