Content Marketing

Meme: Marketers set to take ownership of the digital retail experience

By February 20, 2017 No Comments

New research by Episerver  suggests that 2017 is the year content strategy comes into its own for the digital experience for retail customers. Marketers and CMOs are expected to take complete ownership of their brands’ retail channels, and take ownership of any cross-departmental collaborative work, such as with IT.

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