Content MarketingMeme

Meme: Joe Pulizzi on the mechanics of content marketing

By October 3, 2016 No Comments

Last week we attended the Technology for Marketing 2016 conference, in order to connect and hear more from keynote speakers on the latest digital and content trends. A notable keynote session was hosted by founder of the Content Marketing Institute (CMI), Joe Pulizzi. During the talk, Joe shared insights on the processes involved in getting a brand to a point where it can monetise its content strategy, including this piece of vital information which follows the claim that brands must allow a content strategy to blossom over the course of 12-18 months, to generate the kind of leads that can convert.

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