Content Marketing

Meme: Iron remains hot as marketers still lack content strategy

By March 14, 2016 No Comments

Recent findings from the Content Marketing Institute suggest that while there are a fair few companies very au fait with their content strategy, many are still undocumented – the digital equivalent of a scatter gun approach – while nearly one in five still lack a strategy altogether. If you thought the opportunities were drying up in digital transformation, think again.

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