Content MarketingMeme

Meme: How UK audiences react to branded content

By September 12, 2016 No Comments

New research from Mailjet reveals some interesting facts about the kind of messaging that resonates with audiences, including the revelation that UK audiences frequently react to messages that play on their ‘fear of missing out’, aka FOMO. Messages that infer a sense that the brand offers them content or offers that are exclusive and can’t be missed tend to pique the interest of audiences in this country. Interestingly, the same is not true of US audiences, and cultural variations must be considered when crafting content.

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