Content MarketingMeme

Meme: Championing the need for a documented content strategy

By December 12, 2016 No Comments

Following our blog last week where we interviewed Lisa Beets, Research Director of the Content Marketing Institute, about its latest research into UK trends, today we highlight further CMI evidence of a shortfall in strategy, despite a maturing content marketing industry. Indeed, just 37% of B2B marketers and 40% of B2C marketers have a documented content marketing plan in place, increasing the potential for superfluous, untargeted content being released into the ether, content which does little to help its associated brand.

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