Content MarketingMeme

Meme: The big opportunities in personalised content

By June 13, 2016 No Comments

A new Experian and MarketingFinder report, The Effect of Data Quality on Marketing ROI, shows that only a small proportion of modern marketers take consumer insight on board when making decisions, despite the vast consumer data available to them. We see significant opportunities for targeted, personalised content campaigns that adapt and evolve according to consumer insight.

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