This week, we received a stylish little (not so little) infographic that we were keen to share. which incidentally is all about sharing – video content. Online business journalist Megan Ritter conceived the graphic to show the content marketing world, quite starkly, what it was missing by only paying the camera – and indeed those who choose top watch your films – only a bit of lip service.
With the start of every new year, we can always expect new lists of trends to pop up. For marketers, the lists of tips and tricks for social media, sales, PR, and business are endless. However, out of all of these trends, we have seen at least one thing remain consistent this year, and that is the rise of on-demand video. With the technology we have today, no longer are consumers tied to their couches to watch television.
With mobile devices like smartphones and tablets offering 24/7 access to the internet, more and more mobile users are able to stay connected to their favourite social media networks and watch videos wherever they go. In fact, mobile viewing increased 35% from 2010 to 2011.
So what does this mean for businesses? An opportunity! It’s well known that visual content drives engagement, but by how much? According to MOZ, posts with videos attract 3-times more inbound links than plain text posts. With the ability to drive traffic like that to a site, it simply makes sense to incorporate multimedia into your content marketing strategy. Taking a look at the infographic below, it’s been predicted that video traffic will account for 67% of all consumer web traffic by 2017, and it’s clear to see why. Naturally, 40% of people will respond better to visual information than plain text alone, and as more people around the world get access to smartphones, those numbers are only expected to grow.
Fortunately, with today’s social video platforms, creating and sharing videos is easier than ever before. With networks like YouTube, Vine, Vimeo, and even Google Hangouts, there’s no excuse as to why any business shouldn’t be taking advantage of their free video features. However, because the success of a social video campaign depends on what kind of message your brand wants to send to the audience, it’s important to understand what kind of multimedia performs well on certain social video platforms. Take a look at the infographic below to find out how you should start incorporating video into your content marketing strategy:
A hearty thanks to Megan Ritter for such an insightful and enlightening infographic. Video content marketing and online video hosting might not be a new area of content marketing per se, but the time has come to blast its stratospheric potential. Whether you’re repurposing old blog content or devising innovative ways to present original material, remember you’re not trying to win an Oscar for cinematography, you’re presenting content in a way that your audience can easily digest and engage with, and that’s a factor that shows across the social media board.