Guide: Why does my brand need a content marketing strategy?
Content marketing – it’s all the buzz, but what is it and why does your brand need a content strategy? This Southerly guide reveals techniques for creating content that targets and entices your key audience, putting you head and shoulders above the competition.
Inside the guide:
- What is content marketing?
- Gaining a competitive edge using content
- What does a content strategy look like?
- Creating great content that realises your goals
- The benefits of SEO and social media