Guide: How to run a content marketing workshop

You’ve decided you need a content marketing strategy, now you have to design one. This Southerly guide shows you how to set up and run a strategic content workshop, from creating personas and to setting your marketing KPIs.

Inside the guide:

  • Creating your client personas
  • Creative brainstorming
  • Choosing the media and channels that fit your brand
  • Designing bespoke content that reflects your tone of voice and KPIs
  • Getting the whole team involved in your strategy

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