Creating effective marketing personas
One of the best things about a good content marketing strategy is the ability to target your content at the people you want to see it the most. But who are those people?
Well, they might be your ideal customers, a section of your workforce, a different audience to the one you already have, or a particular demographic you haven’t yet engaged with.
These are your marketing personas.
By creating a set of personas based on your marketing needs, your content reaches the people you want to attract and you marketing efforts are never wasted.
Download our guide for free today to find out:
- What is a marketing persona?
- How do you create a persona?
- How do you picture your ideal customer?
- How to reach a new audience?