Guest blogging guidelines

If you have an expertise in content marketing or design, learn how to become a  guest blogger at Southerly

At Southerly, we pride ourselves on having a blog that consistently shares useful tips and insights into the world of content marketing ­– and that’s probably why it’s won a couple of awards over the years (not that we’re bragging or anything). That said, we know what sets it apart from other agency blogs, as we’re committed to share content to equip SMEs or those at large corporations with information and resources that can make a difference to the way they do their marketing. Not only that, but we put a lot of work into our posts: research, design and industry know-how, so if you’re interested in becoming a guest contributor, here’s a quick checklist for your submissions:

  • Is the feature original?
  • Does it provide information that isn’t easily available elsewhere?
  • Does it include useful, actionable insights related to content marketing?

Topics: Our blog covers the following areas: B2B content marketing, content strategy, recruitment marketing, change communications, social media, employee engagement, SEO or internal communications. Anything that’s off-topic, a press release or tenuously linked to the categories mentioned will not be considered.

Formats and post length: We accept how-to / advice articles, Q&As, listicles and opinion pieces – but they should be 800-1,200 words, high-quality and written from an original viewpoint, offering a clear argument with supporting evidence. We won’t republish content ­that’s already exists on another blog or website ­– or accept a post that’s already been covered on our blog.

Citing sources: Posts that include data, quotes or references should be accurately attributed to the source. You can also reference the work of your company – but we won’t publish posts that are clearly salesy or promotional

Tone of Voice: our style is conversational, relatable but authoritative – so we avoid posts that are too jargon-heavy or too technical. Check out the following articles as examples:

Links: All links in our posts are Nofollows, and we don’t include links to sites that aren’t credible or inappropriate.

Images: If you provide images with your submission, they must be copyright free and high resolution. Final use of images will be at our discretion.

Bylines: Guest bloggers will receive a byline, so please provide a short bio (30 words max) including your job title / role / profession, social media handles and links to your website. Please note we will edit bylines and remove links if they’re considered inappropriate.

Editing information: Please note that Southerly reserves the right to edit your post (such headlines and body copy) to ensure it meets the conventions of our blog, such as the inclusion of call-to-actions to Southerly content, including but not limited to other blog posts, webinars, guides or other types of downloads.

Submissions: Please email with the following:

  • The completed post as a Word doc
  • High-resolution images (optional) as an attachment
  • A short bio (see point 7)
  • A short rationale for why the post is suitable for the Southerly blog

Submissions should be addressed to the attention of Matilda Egere-Cooper, Creative Content Lead. Only successful contributors will be notified within 2 weeks.

Promotion: Guest posts will be publicised on our social channels and mailers (with links to your social media handles) – and we encourage you to share it on your own channels. However, it cannot be republished in full on your own blog, Medium or LinkedIn.