Business blogging has never been more popular. According to research by HubSpot, 53 per cent of marketers say blog content creation is their number one priority for inbound marketing. And it’s no wonder: blogging actually works, and has long proved its ability to trump traditional marketing in helping you to engage with your customers.
Need more convincing? Here are more reasons why you need to get blogging ASAP.
It builds your brand
Your brand voice is incredibly important. Business blogging shows everyone – from clients and customers to prospective employees – who you are, and what you’re all about. By saying something interesting and useful you develop authority and credibility, which are both incredibly valuable when attempting to build a robust brand identity and image.
It creates trust
Blogs showcase a company’s human side. On the whole, people like and trust an individual more than a faceless organisation, and fostering trust is absolutely integral to brand prosperity. If a reader trusts you, they’ll want to hear more of what you have to say. And, if they want to keep hearing from you, it stands to reason that they’ll download your white papers and studies, or better yet, become a customer.
It drives sales
HubSpot has also found that, on average, buyers read three to five pieces of content before starting the buying process. Therefore, the more quality content you have available, the more likely it is that your business blog will result in sales and inbound leads.
It brings in traffic (thanks to SEO)
A blog helps drive traffic to your website because of SEO (search engine optimisation). Website pages that are constantly updated with well-expressed opinions and research are exactly what the search engines want to see. This approach to content creation highlights your ability to remain relevant, and demonstrates that you’re always looking to provide your readers with fresh insight.
Includes excerpts from ‘Blog award winners and the power of blogging’ by Jonathan Bright, originally published on 5 May 2016.
Need help with blogging? Visit The Southerly Bespoke Blog Factory for all your content needs.