People need information. They need facts, advice and, sometimes, reassurance that they’re making the right decision. They also need to be inspired, amused and delighted. Not necessarily all at the same time. You can meet those needs through insightful, engaging, relevant content that illuminates issues, answers questions or provides a spot of light entertainment.

When we talk about content, we’re referring to a growing range of formats, from blogs, articles and guides to videos, podcasts, GIFs, Slideshares, quizzes…we could go on. The creative opportunities are (almost) endless, but finding the time and skills to produce all of this clever, useful content can be tricky, especially when it isn’t your area of expertise. Luckily, it’s ours.

Our content marketing services:

• Content strategy workshops to clarify your brand, your goals and messages
• Tone of voice workshops to develop a strong voice for all your communications
• Customer needs analysis
• Strategy development
• Creating customer personas
• Producing tailored content calendar plans
• Day-to-day management of your content marketing plan
• Copywriting, from long form for guides and blogs or short, snappy copy for quizzes and social media
• Illustration and design
• Video and podcast production
• Magazine, brochure and poster production (print and digital)
• Training to help your team to manage activity in-house
• Content delivery and amplification through paid, owned and earned channels
• Tracking and reporting