online video

Avoid a content marketing nightmare: add video to the (cake) mix

By October 31, 2014 No Comments

If you’re the sort who likes to keep up with trends in marketing, you’ll know that video online is currently it. It’s hot, hot, hot. A growing number of marketers plan to communicate their messages via online video content over the coming year – 64% of them in fact, according to a survey by Neilsen. And by 2017, video will account for 69% of all consumer internet traffic, says tech firm Cisco. It’s the ‘cronut’ of the marketing world – a cronut being the croissant/donut hybrid thingy that got anyone interested in baked goods talking last year.

I’ve got videos and cakes on my mind because I spent an amusing couple of hours at Southerly HQ recently filming our Halloween inspired latest instalment of The Southerly Bake Off. For your viewing pleasure, the video is embedded below. Our biscuits may be a bit of a horror show, but good video content is a marketing gift that should keep on giving.

A few stats to bear in mind:

YouTube receives one billion unique visits per month.

Seven in 10 people view brands in a more positive light after watching video content*

One in three Britons view at least one online video a week*

(*both Axonn Research)

Companies big and small can benefit from a video strategy. It could leave a sizeable cronut-sized hole in your marketing mix if you’re not considering it for 2015.

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