Change can be frightening. There’s no denying it. At one time or another, we have all been guilty of sticking with what we know, rather than throwing caution to the…
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Once upon a time, a Southerly editor went to a half-day YCN workshop. This session, hosted by the marvellous Anna Kiernan, was devised to give a group of bright-eyed marketing and advertising professionals an improved understanding of the value of storytelling, and the…
If you haven’t ventured outside for the last 48 hours, then maybe you won’t have seen the abundance of snow that has blanketed the UK. Maybe you’re entirely oblivious, and…
The world of business is rarely simple. Every industry has its own intricacies and complexities, and even those people that have been embedded in a particular sector for years can…
Love them or loathe them, social media channels are here to stay. Having a social media presence can most certainly help your business to thrive, but as a content creator,...
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The fact that I work for a content agency that loves content marketing should really come as no surprise. Southerly understands its importance, and we constantly hark on about its capacity...
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