We know, we know – auditing content is a pain. But it should be done regularly to make sure your content is still relevant and contributing to your business goals, customer needs and SEO strategy.
Sometimes you can repurpose your existing content and get it to work harder for work with just a little spring cleaning. To help you along the way, we’ve created a quick checklist to evaluate what you’ve got.
Make a list of edits you could make to bring the content up-to-date, add in a few new insights and up-to-date references and…hey presto, your content is up-to-date.
Happy spring cleaning!
With this handy checklist you can decide exactly what should be in and out of your content and how to optimise your content marketing strategy.