The modern candidate is knowledgeable, savvy and looking for the right opportunity in an environment that supports their personal goals and ambitions. They’re discerning and will actively seek information that supports their career changes and choices. Recruitment content marketing is a powerful way to demonstrate why and how you can provide those opportunities. The right content can highlight your company culture, leverage employee engagement and create a positive impression among both active and passive candidates.
If you’re new to recruitment marketing then we can show you how to make the most of this direct and effective channel. If you’re already sold on the power of content for recruitment then we can help to evolve your strategy and produce material that brings candidates through the door.
Our recruitment content marketing services:
- Strategy development
- Creating candidate personas
- Content production – copywriting, videos, podcasts, illustration and design
- Content distribution and amplification
- Training to help your team to manage activity in-house
- Tracking and reporting