business storytellingContent Marketing

Meme: The lost art of storytelling

By March 6, 2017 No Comments

In a recent interview with Marketing Week, Philip Mehl, HSBC’s former head of marketing for EMEA, points out that in the throes of producing more highly targeted content based on data-driven insights, some corners of the marketing world might have lost the art of storytelling. Which is why brands need creative content marketing professionals that specialise in using data to drive great stories.

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