Content is one of the hottest topics in marketing with good reason. It’s effective and highly measurable, you just need to know where to look. This Southerly guide gives you the tools to measure your content marketing success, helping you to adapt, improve and demonstrate content marketing’s influence on the bottom line.
Inside the guide:
- Creating a business case for content marketing
- Analysing your data
- Using big data to evaluate the ROI of your content
- Comparing the ROI of content marketing vs. traditional marketing
- Convincing internal stakeholders to invest in creativity