Guide: How to run a content marketing workshop
You’ve decided you need a content marketing strategy, now you have to design one. This Southerly guide shows you how to set up and run a strategic content workshop, from creating personas and to setting your marketing KPIs.
Inside the guide:
- Creating your client personas
- Creative brainstorming
- Choosing the media and channels that fit your brand
- Designing bespoke content that reflects your tone of voice and KPIs
- Getting the whole team involved in your strategy